Your Questions, Answered

  • MyPromoPal is a digital promotions and sampling platform connecting drinks and FMCG brands, hospitality venues and consumers. Brands use the platform to run measurable campaigns, venues receive funded promotions that can drive footfall and sales, and consumers discover and redeem offers through the app.

  • The consumer:

    1. Downloads the MyPromoPal and creates an account.

    2. Uses their location to find nearby promotions.

    3. Selects an offer and participating venue.

    4. Claims the promotion through the app.

    5. Shows the digital redemption confirmation to venue staff.

    6. Receives the promoted product once the redemption is validated.

    The journey is designed to move the consumer from discovery to redemption in only a few taps.

  • Venue participation is deliberately lightweight:

    1. MyPromoPal obtains the venue’s approval to participate.

    2. The venue profile is created on the platform.

    3. The venue is invited to access its dashboard.

    4. Campaign dates, products, redemption rules and payment arrangements are confirmed.

    5. Staff receive simple campaign instructions and support materials.

    6. MyPromoPal provides ongoing email and WhatsApp support.

    There is no venue platform fee and no complex till integration.

  • Staff check the customer’s in-app redemption, confirm it at the point of purchase and serve the eligible product. MyPromoPal then tracks the redemption and includes it in the venue’s payment calculation. The process is intentionally simple because staff participation is critical to campaign success.

  • Venues are paid for eligible redemptions, typically through weekly campaign payments. MyPromoPal provides redemption visibility and payout information so the venue can track campaign activity.

  • Not currently. This reduces onboarding time and allows campaigns to launch across different venue groups and independent operators without relying on a particular EPOS provider. Where rate-of-sale information is required, campaign data can be combined with sales information supplied by the venue or brand. Future integrations may enhance this further, but the core proposition does not depend on them.

brand campaign process

  • MyPromoPal works with the brand to define:

    • The promotional product and offer

    • Campaign dates and budget

    • Target consumers and locations

    • Eligible venue types or named venues

    • Redemption limits and campaign rules

    • Reporting requirements

    • Consumer feedback or survey questions

    MyPromoPal then manages venue activation, campaign delivery, consumer communications and reporting.

  • The platform can support free products, discounted products, product-with-purchase mechanics, targeted trials and venue-specific promotions. This allows MyPromoPal to work across alcoholic drinks, low-and-no products, soft drinks, mixers and other FMCG categories.

  • Brands can monitor campaign performance through reporting and dashboard tools, including:

    • Offers viewed or claimed

    • Completed redemptions

    • Redemption location and venue

    • Redemption time and date

    • Venue activity and participation

    • Campaign pace and geographic performance

    • Consumer feedback and survey responses

    • Audience insights, where captured with the appropriate consent

    This gives brands substantially more visibility than traditional physical sampling.

data, privacy & control

  • MyPromoPal collects account, campaign interaction and redemption information needed to operate and measure promotions. Depending on the campaign and the consumer’s permissions, reporting may also include demographic, location and feedback data.

  • Duplicates are managed by a User ID limit.

  • The creation of an account within the app requires users to confirm their date of birth.

    Our app is for 18+ audience. Redemptions require validation by venue staff, in person on location.

Product & user journey